Life coach · Meditation teacher · Business owner
Steve
Pinney Jr
I help people get clear, grow and live at full throttle, drawing on six ordinations as a monk and more than ten years of building businesses.
6×
Ordained as a monk
10+
Years of business leadership
2016
Founded Full Throttle Auto Sales
$30,000
Donated to charity in 2019 alone
My Story
From Karlsruhe to Tacoma
I was born in Karlsruhe, Germany, and raised in the United States. I met my wife, Parichat, in Seattle when we were both 21, and we’ve been married for over 19 years.
In 2016 we founded Full Throttle Auto Sales together. In 2019 we added a full-service repair department, just before COVID reshaped the industry. Today that business is Full Throttle Auto Service & Collision in Tacoma, and the family has grown to include the Full Throttle E-Bike Store. Everything we build runs on the same promise: a 5-star experience built on honesty, communication and real care.
Alongside business, I’ve been ordained as a monk six times. That practice changed how I lead, how I listen and how I help people. It’s the foundation of Aham Prema Meditation, and of the coaching I do today through Full Throttle Life Coaching.
I’m now writing The Manual for Self Enlightenment, a book of 33 chapters on the practices that shaped me.
“Full throttle is not about being fast or reckless. It’s about understanding that the faster you go, the more focused you need to be.”
What I Do
Coaching, meditation and a family of businesses
Coaching
Full Throttle Life Coaching
Personal, executive, couples and family coaching over Zoom and phone. The Full Throttle Method combines EQ-i 2.0, EQ 360 and DISC assessments with a personalized growth plan.
Meditation
Aham Prema Meditation
A meditation practice born from monastic study. I teach live weekly classes, including the Sunday Night Reset.
Automotive
Full Throttle Auto Service & Collision
Family-owned auto repair and collision work in Tacoma, working directly with insurance companies for our customers.
Automotive
Full Throttle Auto Sales
Since 2016
Where the Full Throttle story started: the business Parichat and I founded together.
E-bikes
Full Throttle E-Bike Store
USA-based e-bikes from our Tacoma family business, backed by the same 5-star service as the shop.
Writing
The Manual for Self Enlightenment
My book in progress: 33 chapters on the practices that took me from monastery to boardroom.
Certifications
Trained and certified
Certified Life Coach Institute, June 2025
Multi-Health Systems (MHS), October 2025
PeopleKeys, December 2025
Efficient Coach, January 2026
Aham Prema Meditation
I am divine love.
That’s what Aham Prema means.
Aham Prema Meditation grew out of my years of monastic study and teaching. It’s a simple practice for calm, self-acceptance and emotional balance, and it’s how I help people experience that truth for themselves.
Photos
In photos
Media & Press
For podcast hosts and journalists
Bios and headshots you’re welcome to use. For interviews, email me directly.
Short bio
Steve Pinney Jr is a life and leadership coach and the founder of Aham Prema Meditation. Six times ordained as a monk, he blends monastic practice with EQ-i 2.0 and DISC assessments in the Full Throttle Method. He and his wife Parichat also own the Full Throttle family of businesses in Tacoma, Washington.
Headshots
High-resolution photos for press and podcast use. Please credit “Steve Pinney Jr.”
Long bio
Steve Pinney Jr was born in Karlsruhe, Germany, and raised in the United States. He met his wife, Parichat, in Seattle, and in 2016 they founded Full Throttle Auto Sales. The business grew into Full Throttle Auto Service & Collision in Tacoma and the Full Throttle E-Bike Store, built on a 5-star, family-owned reputation.
Alongside business, Steve has been ordained as a monk six times. That practice led him to found Aham Prema Meditation, meaning “I am divine love.” He teaches live weekly classes, including the Sunday Night Reset.
Through Full Throttle Life Coaching, Steve works with executives, business owners, couples and families over Zoom and phone. His Full Throttle Method combines EQ-i 2.0, EQ 360 and DISC assessments with a personalized growth plan. He is writing The Manual for Self Enlightenment.
Contact
Let’s talk
For coaching, meditation classes, speaking or interviews.
Phone
Based in
Tacoma, Washington. Coaching worldwide by Zoom and phone.
